The Client:

This is a painting and home remodeling and renovation company.

Niche:

Painting and Home Renovations & Remodeling

Strategic Objective:

Increase local visibility and leads for a home renovation company in Waynesboro, VA.

Initial Insight:

This client needed to increase their presence in their service area across the Central Virginia area in order to increase the quantity of leads coming in.

Direction:

By optimizing their local listing and focusing on two of their main services (kitchen remodeling and bathroom remodeling) we were able to increase the visibility of the Google My Business listing by 96.2%, and clicks to the website by 85.2% year over year.

The local optimizations worked in tandem with a strategic content plan, solid foundational research and implementation, and our technical SEO efforts. We manually created and implemented geographic markup that gave Google even more information about our location and services which led to a huge increase of ROI and profit for our client.

The Results:

Our efforts paid off, we saw a 151.8% increase in organic conversions year over year and a 393.3% increase in organic traffic year over year.