Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula.

Utilize this ingredient to agitate your customer’s pain point or speak to their aspirational state in such a way that they are compelled by the message where they… Stop. Read it. And move on to take action from there.

Ultimately, learn how to show your customers that you know them better than anybody else and become a mind readers who speaks directly to those little nuances that only your customer would know about.

Using Hooks in Your Messaging

Hooks are used in marketing messaging to agitate a pain or passion point that will stop your customers in their tracks, because you “read their mind,” and spoke to something they are experiencing that they want to change.

Hooks are all about your customer’s undesirable situation, or aspirational state, and not about the business.

“When it comes to creating your ecommerce sales pitch, your pitch happens on your product page, on your home page…”

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