Synopsis

Our client (belonging to the finance niche), making payment processes simple for their clients wanted to rank higher in the organic search results.

Client’s Goals

Increased organic traffic along with search visibility.

Action Plan

The SEO strategy initially required foundational SEO tasks that had helped enhance and bring value to the site. So we focused by targeting the right keywords, maintaining site health, optimizing blogs, creating authoritative content that positively resulted with our client ranking higher in search results and being recognized as an authoritative leader in their industry.

Key Tasks:

• Pagespeed Fixes Leading to Increase in Rankings.
• Ranked Content Optimizations Utilizing NLP to Rank Target Keywords.
• Sitewide Schema Implementation and Optimizations Gaining Search Snippets.

Key Stats:

Q1

• 58.41% rise in SEO traffic with an 61.40% increase in new users Year over Year.
• 60.42% increase in impressions Year over Year.

Q2

• 67.00% rise in SEO traffic with an 73.12% increase in new users Year over Year.
• 61.44% increase in impressions Year over Year.