Author: admin_hippos

Striking the Right Balance Between Business Branding vs. Personal Branding
October 02, 2023 Digital Maketing

Striking the Right Balance Between Business Branding vs. Personal Branding

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as yo

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Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features
September 29, 2023 Digital Maketing

Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while

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Winning Back Abandoned Carts: Effective Techniques for Cart Recovery
September 26, 2023 Digital Maketing

Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential

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Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld
September 25, 2023 Digital Maketing

Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time –

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