Category: Digital Maketing

The Customer Hero: Keys to Creating Case Studies That Get Results
July 15, 2024 Digital Maketing

The Customer Hero: Keys to Creating Case Studies That Get Results

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. When you are able to share a true story o

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How to Build a B2B Video Marketing Strategy
July 10, 2024 Digital Maketing

How to Build a B2B Video Marketing Strategy

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate

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Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
July 08, 2024 Digital Maketing

Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited big reactions, and not many of them positive. A few high-profile slip-ups aren’t h

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July 03, 2024 Digital Maketing

Make Sure to Include These 8 Elements in an SEO Content Brief

When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has to be tailor-made to achieve your goals. It has to target the right keywords for the rig

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