B2B buyers aren't always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 pe
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Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable fo
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B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies t
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Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers Facebook-parent company Meta has implemented an array of new advertising campaign enhancements, including targeting segments fo
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