Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of
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2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We asked 10 top B2B influencer marketing subject matter experts to share
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The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having
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A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl.
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