As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personal
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When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights. What makes B2B marketing special right
Read MoreEvery marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources e
Read MoreEvery marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources e
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