How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the next 12 months, with a leading 41 percent considering investment in AI over the next two years for per
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What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference? The event, which took place in Orlando, Fl
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Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads
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LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of new options for video ads accompanying long-form video content on the pro
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