What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event? Forrester’s B2B Summit North America conference — which took place in Aus
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It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your au
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If you are like me, you’ve been lost in the land of true crime documentaries, way too many zombie shows, and, of course, reality television (shoutout to the Bravo fans out there!). In the endless binging of monoto
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The B2B Marketing Benchmark [Report] 42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected
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