Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even
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How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling
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The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media 70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with 19 percent planning on significa
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I didn’t think it was a big deal. We assumed these were typical results for those who focused and did the work. The gaping mouths and the bulging eyes were our first clues. My next clue should have been when one p
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