Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use inten
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Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use inten
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22 years in Internet terms is akin to centuries in analog terms, yet that’s how long our team at TopRank Marketing has been driving digital marketing success for some of the world’s leading B2B brands. Through o
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For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both i
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