Marketing News

Top 5 Insights B2B Marketers Need To Know About Google’s AI Search Future
April 26, 2023 Digital Maketing

Top 5 Insights B2B Marketers Need To Know About Google’s AI Search Future

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently s

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Unleashing the Power of AI
April 21, 2023 Digital Maketing

Unleashing the Power of AI

Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit business

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Elevate B2B Marketing News: Trust Strategy, Google’s AI Search Plans, Influencer Compliancy & More
April 21, 2023 Digital Maketing

Elevate B2B Marketing News: Trust Strategy, Google’s AI Search Plans, Influencer Compliancy & More

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 pe

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Key Steps for Building Strong Brand/Customer Relationships
April 20, 2023 Digital Maketing

Key Steps for Building Strong Brand/Customer Relationships

In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-te

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