B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase
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We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift
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I asked ChatGPT to write the introduction for this post. Here’s what it gave me: In the world of B2B marketing, creating engaging and effective content is crucial for attracting and retaining customers. However, t
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How to build a content campaign that drives sales quarter after quarter. We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content
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