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12 Can’t-Miss Sessions at 2023’s B2B Marketing Exchange Conference #B2BMX
February 27, 2023 Digital Maketing

12 Can’t-Miss Sessions at 2023’s B2B Marketing Exchange Conference #B2BMX

This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement.  This is my first

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5 Ways ChatGPT Will Change the Future of B2B Content Marketing
February 27, 2023 Digital Maketing

5 Ways ChatGPT Will Change the Future of B2B Content Marketing

If you haven’t heard the jokes yet, you will. ChatGPT is the terminator, and all of us content marketers are Sarah Connor. It’s only a matter of time before the evil machines seize our jobs out from under us and

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B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption
February 24, 2023 Digital Maketing

B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption

Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux, CMO at Bombora, a provider of Intent data for B2B sales and marketing. With a conference theme of Performance Plus, Jeff is a g

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Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance
February 24, 2023 Digital Maketing

Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance

Millennial and Gen Z B2B buyers are many and demanding online [Report] 64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more likely to express dissatisfa

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