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The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead
February 01, 2023 Digital Maketing

The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring,

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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing
January 30, 2023 Digital Maketing

What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation fro

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Promote
January 27, 2023 Digital Maketing

Promote

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make rec

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Advocate
January 27, 2023 Digital Maketing

Advocate

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand. So, at this stage of the Customer Valu

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