At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your
Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement.
How do you do that
The conversion stage is all about an entry-point offer.
In other words, we need the prospect to make a micro-commitment. The best way to do that is through a high-value, low-risk offer that lets them sample your war
When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment— gathering contact information and permission to connect.
There’s just one
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