Marketing News

5 Steps For Aligning B2B Brands With Customers’ Changing Needs
January 23, 2023 Digital Maketing

5 Steps For Aligning B2B Brands With Customers’ Changing Needs

When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a

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Four Sales Tools To Use During This Economic Downturn
January 20, 2023 Digital Maketing

Four Sales Tools To Use During This Economic Downturn

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts

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Storytelling: The Secret Sauce to Making More Sales With Email Marketing
January 20, 2023 Digital Maketing

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from comp

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Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans
January 20, 2023 Digital Maketing

Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent 62 percent of global respondents in Edelman's annual Trust Barometer have said that they place the most trust in businesses, to

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