With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditi
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When a storm is on the horizon, everyone battens down the hatches, boards up the windows, and hunkers down to wait it out. Right now there’s a recession on the horizon for B2B businesses, and we can see the storm
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Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers
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2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is expected to see even more market
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