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The Biggest Ad Fraud Cases and What We Can Learn From Them
December 02, 2022 Digital Maketing

The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so s

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B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox
December 02, 2022 Digital Maketing

B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Changes to B2B ecommerce coming fast [SURVEY DATA] B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separat

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Creativity & Inclusivity in B2B Marketing with Ty Heath
December 01, 2022 Digital Maketing

Creativity & Inclusivity in B2B Marketing with Ty Heath

Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will

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B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles
November 30, 2022 Digital Maketing

B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles

As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appre

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