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B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles
November 04, 2022 Digital Maketing

B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles

5 Predictions For B2B CMOs To Win In 2023 [Forrester Report] 20 percent more B2B demand teams will report to sales in 2023, with 10 percent of marketing automation budgets moving from transformation to resilience, w

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Community Influence: B2B Influencer Marketing & The Ascent of Digital Communities
November 02, 2022 Digital Maketing

Community Influence: B2B Influencer Marketing & The Ascent of Digital Communities

Just how important have digital communities become today, and why does the rising trust we place in them harmonize so well with B2B influencer marketing? It’s no secret that the world has become digital-first duri

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It’s Scary That You’re Missing These 5 Marketing Skills
October 31, 2022 Digital Maketing

It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30

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Is Email Marketing Dead?
October 31, 2022 Digital Maketing

Is Email Marketing Dead?

“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right

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