Marketing News

Accelerating Lead Capture: Four psychological keys that transform conversion rates
May 04, 2021 Digital Maketing

Accelerating Lead Capture: Four psychological keys that transform conversion rates

In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of MarketingExperiments)

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Design Layout: How to structure your web page or email for maximum conversion
April 22, 2021 Digital Maketing

Design Layout: How to structure your web page or email for maximum conversion

In this quick (but deep) video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute briefly discusses the four elements of marketing before providing insights about how you can make your means of communi

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Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
January 11, 2021 Digital Maketing

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

This article was originally published in the MarketingExperiments email newsletter. A new year. New hopes. New aspirations. And new marketing goals. To power you with the insights you need to hit those goals, let

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The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
September 22, 2020 Digital Maketing

The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Opt

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