Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, an
Read MoreContent localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place.
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What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B
Read MoreWhether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads
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