Author: admin_hippos

B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site
August 26, 2022 Digital Maketing

B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site

Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio adv

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Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever
August 24, 2022 Digital Maketing

Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever

The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of thi

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Turn Influential Fans Into Brand Ambassadors With B2B Influencer Marketing
August 22, 2022 Digital Maketing

Turn Influential Fans Into Brand Ambassadors With B2B Influencer Marketing

What turns an influencer into a brand ambassador?  One answer you might be hearing more often is, “A big ol’ wad of cash.”  But while it’s true that B2B influencers want to get paid (don’t we all?), ther

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B2B Marketing News: B2B Content Key To CX, Video Consumption Changes, Falling Business Confidence, & LinkedIn’s New Discover Feed
August 19, 2022 Digital Maketing

B2B Marketing News: B2B Content Key To CX, Video Consumption Changes, Falling Business Confidence, & LinkedIn’s New Discover Feed

B2B buyers aren't always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 pe

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