Author: admin_hippos

Life Lessons: What B2B Marketers Can Learn From Marathon Running
August 31, 2022 Digital Maketing

Life Lessons: What B2B Marketers Can Learn From Marathon Running

What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful

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Mental Health in Marketing: 4 Communication Tips for Neurodivergent Marketers
August 29, 2022 Digital Maketing

Mental Health in Marketing: 4 Communication Tips for Neurodivergent Marketers

The world isn't a one-size-fits-all place. Embracing diversity of experience, thought, and perspective is a practice we’re seeing grow throughout our industry and those adjacent to it. There’s no longer just one

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B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site
August 26, 2022 Digital Maketing

B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site

Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio adv

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Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever
August 24, 2022 Digital Maketing

Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever

The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of thi

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