What turns an influencer into a brand ambassador? One answer you might be hearing more often is, “A big ol’ wad of cash.” But while it’s true that B2B influencers want to get paid (don’t we all?), ther
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B2B buyers aren't always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 pe
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Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable fo
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B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies t
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