Author: admin_hippos

B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling
August 12, 2022 Digital Maketing

B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers Facebook-parent company Meta has implemented an array of new advertising campaign enhancements, including targeting segments fo

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Conference Connection: 25+ Top Late Summer & Fall 2022 B2B Marketing Events
August 10, 2022 Digital Maketing

Conference Connection: 25+ Top Late Summer & Fall 2022 B2B Marketing Events

As we look ahead to autumn and the push towards 2023, what are some of the key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading

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Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing
August 08, 2022 Digital Maketing

Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

How can B2B marketers rev up their social media engines using Twitter's new long-form content publishing features? Twitter Write is the social platform's forthcoming tool for composing and sharing written content th

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B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement
August 05, 2022 Digital Maketing

B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network had topped 850 million members, with the

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