Author: admin_hippos

The Implied Value Proposition: Three ways to transform your sales copy
June 02, 2021 Digital Maketing

The Implied Value Proposition: Three ways to transform your sales copy

In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact copy (MECLABS is the parent organization of MarketingExperiments). He uses an email

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Accelerating Lead Capture: Four psychological keys that transform conversion rates
May 04, 2021 Digital Maketing

Accelerating Lead Capture: Four psychological keys that transform conversion rates

In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of MarketingExperiments)

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Design Layout: How to structure your web page or email for maximum conversion
April 22, 2021 Digital Maketing

Design Layout: How to structure your web page or email for maximum conversion

In this quick (but deep) video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute briefly discusses the four elements of marketing before providing insights about how you can make your means of communi

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Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
January 11, 2021 Digital Maketing

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

This article was originally published in the MarketingExperiments email newsletter. A new year. New hopes. New aspirations. And new marketing goals. To power you with the insights you need to hit those goals, let

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