Author: admin_hippos

The Future of Marketing: Harnessing AI with a Human Touch
September 18, 2023 Digital Maketing

The Future of Marketing: Harnessing AI with a Human Touch

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a

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B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B
September 18, 2023 Digital Maketing

B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” explorin

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Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI
September 15, 2023 Digital Maketing

Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople

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Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?
September 13, 2023 Digital Maketing

Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?

What do you love about B2B marketing? We asked 12 of the top B2B marketing experts lined up to speak at the upcoming MarketingProfs B2B Forum 2023 event, and in the following infographic they share what makes them s

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