How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibt
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Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around,
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Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansio
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As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personal
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