Author: admin_hippos

Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI
September 15, 2023 Digital Maketing

Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople

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Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?
September 13, 2023 Digital Maketing

Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?

What do you love about B2B marketing? We asked 12 of the top B2B marketing experts lined up to speak at the upcoming MarketingProfs B2B Forum 2023 event, and in the following infographic they share what makes them s

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Why Marketing Science Is Crucial for Success Today
September 11, 2023 Digital Maketing

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of opti

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B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B
September 11, 2023 Digital Maketing

B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring

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