Author: admin_hippos

Elevate B2B Marketing News Weekly Roundup: Bigger B2B Budgets, Marketing AI Usage Study & Instagram’s Longer Reels
September 08, 2023 Digital Maketing

Elevate B2B Marketing News Weekly Roundup: Bigger B2B Budgets, Marketing AI Usage Study & Instagram’s Longer Reels

More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budg

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September 07, 2023 Digital Maketing

TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson

Today I have very big news to share: TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership exper

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B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B
September 06, 2023 Digital Maketing

B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibt

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Why Innovation Reigns Supreme in 2023 B2B Marketing
September 04, 2023 Digital Maketing

Why Innovation Reigns Supreme in 2023 B2B Marketing

Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around,

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